Analysis of Donald Trump's Speech: Ideological Structure and Rhetorical Strategy
Keywords:
Donald Trump. Discourse Analysis. Iramuthek. Michel Pêcheux. Eni Orlandi.Abstract
This study carries out an analysis of Donald Trump's political speech, using Discourse Analysis tools and the Iramuteq software, focusing on the theoretical concepts of Michel Pêcheux and Eni Orlandi. The results of the quantitative and qualitative analysis show the use of discursive strategies such as polarization, repetition of key themes and appeal to nationalism to build a collective identity among its supporters. Based on the theories of Pêcheux and Orlandi, the research explores how Trump's speech shapes a worldview that propagates ideologies and aligns with the speaker's political interests.
References
Orlandi, E. P. (2005). Análise do discurso: Princípios e procedimentos. Campinas, SP: Pontes.
Pêcheux, M. (1975). Análise automática do discurso. São Paulo, SP: Hucitec.
Ratinaud, P. (2009). IRaMuTeQ: Interface de R pour les analyses multidimensionnelles de textes et de questionnaires. Toulouse: Université de Toulouse. Disponível em: http://www.iramuteq.org.
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